Build the foundations for brand-led growth
Strategic marketing support for ambitious, purposeful food, drink and hospitality businesses who want to review what could work better, to drive growth.
I can help identify the key areas needing focus, develop your brand positioning, and provide the strategic oversight to make it happen.
Brands I've worked with...
Many businesses spend the majority of their time on promotional tactics and content creation without regularly stepping back. The result is activity that feels busy but often involves inconsistent messaging, resources stretched across too many things, and the nagging feeling that something isn't quite right.
Building the right foundations starts with understanding your customers and their needs, defining what makes your brand and products stand apart, and developing clear and focused strategies. So you can work smarter, not harder.
Three ways to work together
Wherever you are, there's a clear next step. From a one-off strategic reset to ongoing senior support.
Strategic Growth Roadmap
Do you believe your business has potential to grow, but not sure where to start? Working together, I can help by giving you a clear, focused roadmap tailored to your business.
Find out moreBrand Positioning
Are you unsure about the key things that can make your brand stand apart and how to communicate about it effectively? I can help you define your target audience and develop a brand positioning that resonates.
Find out moreStrategic Adviser
Do you have marketing activity happening but no senior strategic oversight to keep it efficient and effective? I can help by being your strategic adviser on a flexible retainer.
Find out moreClear direction, real momentum
Working with Nadia has been invaluable. She has helped us define our market positioning, key messages, and the core values at the heart of our brand, giving a much stronger foundation as we continue to grow. Nadia has an exceptional ability to take complex ideas and distil them into a compelling and authentic story that resonates with customers.
Hi, I'm Nadia Henrique-Murray
With 25+ years working on nationally and internationally recognised food and drink brands, including Doom Bar, Jordan's, Campbell's, Homepride, Silver Spoon, Rodda's, Greene King Ales, and a leading South West hospitality group, St Austell Pub Co, I bring the strategic rigour of big-brand marketing to SMEs who want their marketing to work harder.
Since going freelance, I have successfully helped SMEs and their teams gain the clarity and focus they need to guide their marketing efforts and make better use of their resources.
